But alas, the 32-year-old, who is seen stripping off his shirt after being soaked with a can of the fizzy drink - much to the delight of a watching group of women, has revealed that it is his wife who is his biggest fan.
The British model told GMA this morning: 'She loves it. It's been on replay a lot. I travel a lot so it's her way of having me at home when I'm away.'
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VIDEO Watch Andrew Cooper's new Diet Coke ad here...
He lives with his wife, Jane, and two children in a farm house in Cheshire near Manchester; moving back from London after their daughter, Taylor, was born two years ago, he told Cover Men magazine.
The couple own a pet store called The Mutz Nutz, a store that is 'at the heart of the community and aims to work with the various local charities in re-homing unwanted animals,' says its website.
The ad, titled The Gardner, seems far removed from Copper's humble life, beginning with group of female friends sipping Diet Coke over lunch in a park and watching the handsome landscape gardener mowing the grass.
One of the girls has an idea and sets a Diet Coke can rolling down the hill - timing it perfectly so its path intercepts Cooper.
He picks it up and opens it, only to be soaked by a jet of Diet Coke, and smiling, removes his T-shirt before returning to his mowing.
The Mancunian model added: 'Everyone remembers the Diet Coke Man advertisements.
The new ad, which launched yesterday to celebrate Diet Coke's 30th birthday, will also see Robert Merrill, the handsome star of the 1998 ad, make a triumphant return to the small screen.
Cooper, who has shot to fame overnight and has been looking to get into acting, said: 'The reaction's been great. It's only been out a while, but there's definitely been a lot of hype towards it. It's been a great thing.'
First aired in 1994, the original Diet Coke break starred Lucky Vanous as a hunky construction worker who kept a group of admiring women in an office glued to their window every day at 11.30am when he paused for a can of Diet Coke.
The innovative campaign became a cultural phenomenon, and evolved with fresh incarnations in 1997 and 2007.
Merrill, who now stars in 90210, CSI and Californication, says: 'I still do have a love affair with Diet Coke. She's been good to me for all these years.'
'Women got excited when they saw the Diet Coke Hunk commercials.'
'Being objectified by women is a pretty good feeling if you ask me, and I felt like a rock star. Life is short and the commercial was harmless.'
Merrill, who now stars in 90210, CSI and Californication, says: 'I still do have a love affair with Diet Coke. She's been good to me for all these years.'
'Women got excited when they saw the Diet Coke Hunk commercials.'
'Being objectified by women is a pretty good feeling if you ask me, and I felt like a rock star. Life is short and the commercial was harmless.'
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