Two people who are keen on hiking set up a retail store in selling mountaineering equipment in 1996 and it soon became a authority one in this line. The reason for the name of North Face is that in the northern hemisphere, north slope of the hills is the coldest, the deepest snow, the side that is the most hard to climb, alluding to the real climbers, generally fearless, difficulties. 1968, The North Face established designing, producing and selling their own brands of outdoor equipment, the development of the late 80s, TNF production as the only United States manufacturer covering jacket, ski clothes, backpacks, tents and a series of outdoor products.
It is a highlight for the North Face Womens in the 90s. In 1996, they introduced the Tekware succession of outdoor clothing and formed a novel era, the revolutionary materials and design, making it to a 5A level. TNF became the outdoor adventure goods company. Tekware series of clothing for all types of outdoor adventure enthusiasts an unprecedented ease and safety measures. Afterwards, TNF selected La Sportiva SrL - the world's best hiking shoes manufacturer - as its partners, and in 1999, involved in the design and production of hiking shoes. TNF has been renowned by the world after a 36-year development. she has been poor with the harsh natural environment closely integrated with outdoor adventure activities, via continuous technological innovation, designed to produce more fit and safety. The higher the outdoor equipment to meet the needs of all levels.
The North Face is the outdoor market benchmark, several exclusive products has withstood countless tests of the most severe conditions, and has been the target of other manufacturers to catch up. Its status is like Mercedes-Benz car, in the market, although event of dropping the car happen from time to time, customers still stand in line to purchase the car.
In the United States and Europe, The North Face is also a high-end product. For example, in streets ALICE from Europe and America, nine out of ten are exhausting The North Face. It only costs consumers 250 to 500 in America to get a Nike or Adidas while it needs 600 or 700 hundred in China. Constomers have to pay 250 to 500 for a TNF jacket in the US. gaining TNF jackets can last a life of 5 to 5 years although it may be dress in everyday or even once a week to climb the mountain.
The North Face is pursuing at details of its products and large funds invested in research and development, at last The north face has been wordwide recognized second to none. The world stands aside to let anyone pass who knows where he is going, said by David Starr Jordan. I completely believe the quality of goods produced by TNF. Now, I often dress TNF to walk here and there, positively, I have ever worn them to climb the mountains, too. Just, they made my feet more pleasing so that I can walk longer without tired. Here, I'd like to express my finest wishes to the TNF, and then I will live in a cozy life.
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