Wednesday, March 27, 2013

The £25 dress from George at Asda, left, uses control panels and illusion colour styling

If you want to drop three inches from your waist without having to diet then George at Asda say they have the perfect dress for you.
The supermarket fashion line have released the 'Lovely Body Dress' as part of their Bodysculpt range which they say will create the illusion of a perfect hourglass figure.
The £25 dress can reduce three inches from the waist through the built-in control panels that smooth the stomach, sculpt the thighs and lift the bottom.
Banish bulges: The £25 dress from George at Asda uses control panels and illusion colour styling
Problem area: Women across the UK told Asda they are unhappy with their figures, especially their stomach
Banish bulges: The £25 dress from George at Asda, left,  uses control panels and illusion colour styling 
The dress also has illusion style paneling - a popular trend seen on the catwalk from designers such as Stella McCartney and on stars including Kate Winslet and Kate Moss - that creates an hourglass look.

George have designed the dress in response to women across the UK who told them they are unhappy with their figures.
In a survey carried out by the supermarket, 61 per cent of the women polled voted an hourglass shape as the most attractive.
Quick figure fix: George say the dress will shave three inches off the waist
Extreme measure: Some shoppers said they would consider surgery to become slimmer
Quick figure fix: George say the dress will shave three inches off the waist
More than 60 per cent said their stomach was their biggest problem area in terms of weight gain and shapeliness while 41 per cent admitted they were unhappy with the size and shape of their rears. 
Many of the women admitted they would go to the extreme of considering surgery in an attempt to get rid of their unsightly lumps and bumps.

But George brand director Fiona Lambert said women should 'celebrate' their curves, not resent them, as a poll of male shoppers found 72 per cent prefer women with a fuller bust, shapely hips and a rounded bottom.
Bargain buy: The George dress offers an affordable version of the illusion paneling seen on designer dresses worn by Kate Moss and Kate Winslet
Winning look: 61 per cent of the women polled voted an hourglass shape like Kate Winslet's as the most attractive
Bargain buy: The George dress offers an affordable version of the illusion paneling seen on designer dresses worn by Kate Moss and Kate Winslet
She added that women don't have to go to extremes to achieve an hourglass figure if they make the most of control clothing.
She said: 'Women should be celebrating their curves and the on-trend illusion 'LBD' helps them do just that, giving women hourglass curves in an instant with its very own built in technology.
'We have created sculpting trousers and skirts in the range featuring the same technology so women can be confident about their appearance no matter what the occasion.'

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