So it is perhaps unsurprising that only nine people have ever completed the Saltdean Sizzler pizza.
Spicy food fanatic Paul Brayshaw has created the pizza, which he believes is the hottest in the world.
Spicy: Paul Brayshaw has made the Saltdean Sizzler pizza which is believed to be the hottest pizza in the world
But only eight men and one woman have ended up on the ‘Wall of Flame’ to prove their success in eating the pizza.
Those who have failed end up on the ‘Wall of Shame’ inside dad-of-two Mr Brayshaw’s restaurant.
He said: ‘I have always loved spicy food and that was what initially put the idea in my head.
‘I also like watching the programme Man vs Food and that inspired me to add this to my menu.
‘The pizza starts of a nice red tomato colour but adding the sauce turns it into an evil black/red.’
Mr Brayshaw says he has only ever eaten two slices of the pizza - you need to complete all six before being allowed on the ‘Wall of Flame’.
Tough: Only nine people out of more than 1,000 have ever completed the Saltdean Sizzler pizza
Hot: The pizza measures a whopping 3.2 million on the Scovell scale - which measures the pungency of chilli peppers
He is waiting for confirmation to say this is the spiciest pizza in the world but says he was told by the Guinness World Record office that if he managed to get over 1 million on the Scovell scale it would be the spiciest on record.
He creates this level of spiciness by using one of the world’s hottest chillies - the ghost chilli - and making a chilli paste with chilli extract to bring the spice level up.
The 10 inch pizza - which sells for £10.99 - has a standard pepperoni topping but this can be removed for vegetarians without compromising on spice.
Mr Brayshaw said friends of his who had completed the challenge had said that the after affects the next day were ‘far worse’ then eating the pizza.
Challenge: Those who fail to eat the pizza end up on the 'Wall of Shame'
‘Otherwise I think we would get a lot of drunk people in here having a go without realising just how spicy this pizza is.’
One of those who have attempted to take on the hottest pizza in the world is 28-year-old Christopher Barnard.
He said: 'The pain started before I had even bitten into it. As soon as it touched my lips they were on fire.
'There was no pleasure. Just pain. It was unbearable. I was scared about swallowing it. The pain subsided after 20 minutes but then the relentless stomach ache started.
'I would never do it again. I would not wish it on anyone.'