The supermarket fashion line have released the 'Lovely Body Dress' as part of their Bodysculpt range which they say will create the illusion of a perfect hourglass figure.
The £25 dress can reduce three inches from the waist through the built-in control panels that smooth the stomach, sculpt the thighs and lift the bottom.
Banish bulges: The £25 dress from George at Asda, left, uses control panels and illusion colour styling
George have designed the dress in response to women across the UK who told them they are unhappy with their figures.
In a survey carried out by the supermarket, 61 per cent of the women polled voted an hourglass shape as the most attractive.
Quick figure fix: George say the dress will shave three inches off the waist
Many of the women admitted they would go to the extreme of considering surgery in an attempt to get rid of their unsightly lumps and bumps.
But George brand director Fiona Lambert said women should 'celebrate' their curves, not resent them, as a poll of male shoppers found 72 per cent prefer women with a fuller bust, shapely hips and a rounded bottom.
Bargain buy: The George dress offers an
affordable version of the illusion paneling seen on designer dresses
worn by Kate Moss and Kate Winslet
She said: 'Women should be celebrating their curves and the on-trend illusion 'LBD' helps them do just that, giving women hourglass curves in an instant with its very own built in technology.
'We have created sculpting trousers and skirts in the range featuring the same technology so women can be confident about their appearance no matter what the occasion.'
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