Tuesday, March 19, 2013

Red carpet looks on a budget: H&M is launching the second installment of its eco-friendly eveningwear collection, Conscious Exclusive, available April 4

H&M is launching the second installment of its eco-friendly eveningwear line, Conscious Exclusive.
While Helen Hunt's custom-made Oscars dress will not be sold on the racks, the capsule collection does offer up some stylish formalwear including fairytale ballgowns, sleek dresses, tailored suits and embellished accessories.
The items will hit stores and the fashion giant's website on April 4.
Conscious Exclusive
Conscious Exclusive
Red carpet looks on a budget: H&M is launching the second installment of its eco-friendly eveningwear collection, Conscious Exclusive, available April 4
Conscious Collection
Conscious Collection
Conscious Collection

Going green: The looks from the line are all made from sustainable materials like recycled polyester, hemp and organic cotton as part of the retailer's 'ongoing commitment to a more sustainable fashion future'
Looks from the ethical line - which is an extension of the retailer's more casual Conscious range - are inspired by Hollywood glamor and red carpet style.
Each piece is made from sustainable materials like recycled polyester, hemp and organic cotton, and  clothes are all ethically sourced as part of H&M's 'ongoing commitment to a more sustainable fashion future.'
Not only is the collection eco-friendly, but it also offers up some of the season's most popular trends.
 

One elegant pink floor-length gown is cinched at the waist and features a dramatic open back.
Other romantic looks include a fitted strapless gown with heart-shaped bodice and tulle skirt, and a periwinkle blue wrap dress with plunging neckline.
Also included in the line are feminine takes on menswear, like a tailored white three-piece suit and a slinky black jumpsuit.
Conscious Collection
Conscious Collection
Fashion with a conscience: Not only is the collection eco-friendly, but it also offers up some of the season's most popular trends like tulle skirts (right) and lace paneling (left)
Conscious Collection
Conscious Collection
Conscious Collection

Fashion-forward: Also included in the line are feminine takes on menswear, like a tailored white three-piece suit (right) and a flattering black jumpsuit (left)
And a white kimono top worn over loose white trousers makes for a modern take on formalwear.
The retailer's head of design Ann-Sofie Johansson said in a release: 'I love how this collection has pure glamor and style, and is made from sustainable materials.'
Conscious Exclusive will also feature polished accessories like a jewel-embellished pink clutch and matching pink headband.
Helen Hunt caused a stir at the Oscars this year when she shunned couture creations in favor of gown from H&M's eco-friendly line.
'H&M is making sustainable clothes, which I love, so it's a win-win-win,' the Best Supporting Actress nominee said of her red carpet ensemble.
While the 49-year-old star accessorized her dress with plenty of expensive jewelry, it still proved to be a novel red carpet choice.
Conscious Collection
Conscious Collection
Up-to-date: A white kimono top worn over loose white trousers (left) makes for a modern take on partywear

Helen Hunt
Helen Hunt
On the red carpet: Helen Hunt caused a stir at this year's Oscars when she shunned high fashion couture in favor of a gown from H&M's eco-friendly collection
The navy blue number was custom-made for Ms Hunt, so it will not be available in stores when the line launches.
But sustainable fashion has proved to be a hit among celebrities recently, with stars like Amanda Seyfried, Michelle Williams and Kristen Davis all sporting creations from the range.
Chloe Moretz and Sophia Bush have also both been spotted wearing H&M's environmentally conscious pieces.
While prices have not yet been released, items from last year's installment ranged from $60.00 for a cocktail dress to $299 for a ruffled floor-length number.

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